About Us
About Us
Where Love, Purpose & Blessed Dreams Unite
Welcome to the heart of Kifayat and Filza Blessed Production (KBF Production)—a mission-driven family legacy rooted in faith, unconditional love, and a transformative vision for every child’s potential.
We are not just a company—we are a purpose. Born from our personal journey as parents and believers, KBF Production is where challenges are transformed into change, and where dreams are designed to uplift the most precious lives among us.
Our Story: Two Hearts. One Divine Purpose.
KBF Production was founded by Dr. Muhammad Kifayat Ullah (Ph.D. Scholar & Chairman) and Filza Khan (Montessori Guide, Quran-Inspired Educator & CEO)—two devoted parents blessed with two extraordinary daughters:
Quratulain – Our vibrant ADHD warrior
Maimuna Maham – Our radiant microcephalic angel
Their journeys lit a fire within us—a heart-led revolution to build inclusive spaces where every neurodivergent child is seen, celebrated, and supported.
Their resilience is our compass. Their joy fuels our mission.
Why We Exist
“Every child is a masterpiece. Our mission? To ensure the world sees their brilliance.”
We are working tirelessly to:
✨ Build Pakistan’s most inclusive school, where neurodivergent children learn alongside peers in a compassionate, innovation-driven environment.
✨ Launch the Kifayat & Filza Foundation to empower families of “Blessed” children through resources, advocacy, and support.
✨ Develop sustainable businesses that fund this mission while celebrating creativity, faith, and community values.
Our Brands: Purpose in Every Product
Under KBF Production, each brand we nurture carries a soul, a purpose, and a story:
1. Kaifi and Filli
Inspired by Quratulain & Maimuna
Where playful design meets timeless spirit. Ageless Style, Cageless Scent.
2. Annie Preloved Treasure
Sustainable fashion, thoughtfully sourced from the UK, Dubai, Korea, and China.
Second-hand, first-class—fashion with a story.
3. Maimuna Maham Kifayat (MMK)
Jewelry that reflects light, love, and individuality—just like our daughter Maimuna.
4. Noori Tuam
Food for the Body, Feed the Soul.
In memory of Noor-ul-Ain, our daughter who was truly a light in our lives.
5. The Muslim Ninjas
Faith-based products & content to empower young Muslims.
Live life being Muslim—proudly, fearlessly.
6. Kifayat and Filza Booktopia
Curated books that nurture minds and enrich souls, handpicked with love.
Our Digital World: Experience Our Journey
🎥 Appu & KB (Kids Channel): Joyful, inclusive learning for young hearts.
🎥 Kifayat & Filza Blessed Journey (Adult Channel): Honest conversations on faith, parenting, and purpose.
Every Purchase Fuels a Bigger Purpose
By supporting our brands, you’re not just shopping—you’re helping build classrooms, fund therapies, and send one powerful message to every Blessed child:
You belong.
Our Beliefs
Faith. Family. Fearless Inclusion.
Every child has a God-given spark—we’re here to celebrate it.
Parenthood is not just a role, but a divine calling to create impact.
Join Our Movement
Shop with meaning. Follow our journey. Amplify the mission.
Together, we can build a world where every Blessed child not only survives—but thrives.
With unwavering love, gratitude, and hope,
Dr. Muhammad Kifayat Ullah & Mrs. Filza Khan
Founders, Dreamers & Blessed Parents – Alhamdulillah.
Who We Are?
We introduce Muhammad Kifayat Ullah – our CEO, Chairman, and the visionary architect of KBF Foundation. A dynamic entrepreneur and innovative educator, Sir Kifayat Ullah drives our mission with unparalleled energy and strategic clarity. His pioneering commitment to inclusive education is now materializing through the launch of a groundbreaking inclusive school, reflecting his core belief that opportunity should know no boundaries. As the foundational brain behind our growth, he embodies integrity, foresight, and transformative action.”
We proudly introduce our Ma’am Filza Fayyaz, Chief Operating Officer of KBF Production. Far more than an executive, Ma’am Filza is a mission-driven leader whose multifaceted expertise as a Montessori guide and Quran-inspired educator uniquely informs her strategic vision. Her profound dedication to service—as an entrepreneur, Islamic activist, wife, and mother—fuels KBF Foundation’s cause. Ma’am Filza’s dynamic leadership and invaluable partnership are foundational to our success.”
We are pleased to introduce *Muhammad Haseeb Ullah, Director of **KBF Production* and Manager of *Kaifi and Filli. A well-educated professional currently pursuing his BS in Nursing, Sir Haseeb brings exceptional dedication and discipline to his roles. His proven track record across multiple projects underscores his leadership capabilities. We are confident in his promising trajectory with our teams, *In Shaa Allah.”
At KAIFI AND FILLI, we are incredibly fortunate to have a technological cornerstone whose dedication, brilliance, and character define excellence. That cornerstone is our Chief Technology Officer, *Muhammad Nouman Mir. To simply call Nouman hardworking would be a significant understatement; he embodies a **relentless drive* and an *unwavering commitment* that powers our brand’s innovation engine.
Nouman is far more than just our CTO; he is the *Architect of our digital future*. Day in and day out, he demonstrates an exceptional work ethic, often going above and far beyond to ensure our systems are robust, scalable, and perfectly aligned with KAIFI AND FILLI’s ambitious vision. His ability to tackle complex technical challenges with calm precision and innovative solutions is nothing short of inspiring. He doesn’t just meet deadlines; he anticipates needs and proactively builds the infrastructure that allows our brand to thrive and delight our customers.
